Our Ethos

Why do companies think that their training and marketing videos should be introduced by their crusty old Chairman, feature an ex-That’s Life! presenter and finish with an endless list of bullet points to ram the message home? We think that there are better ways to inspire an audience. We believe that the first step is to credit the audience with having more intelligence.

The same people who are subjected to these videos at work go home at night and enjoy emotive soap operas, complex dramas, challenging documentaries, big budget movies, stylish pop promos, and sophisticated commercials.

So, when we make programmes, we consider the audience. For a younger demographic, we create dramas with characters that the audience can empathise with – and, as we have done recently, we bring in directors whose day-job is directing Hollyoaks, EastEnders, and Doctor Who.

If our audience is older, we bring in a team to cater to their tastes. That’s why some of our other recent programmes were produced by people who had just stepped off the set of Changing Rooms, Grand Designs, London’s Burning, Restoration, The Royal, and You Are What You Eat.

We’re far too modest to name drop, but we get our enjoyment from working with the best creative talent in the industry - and they like working with us.

We don’t make “Corporate Videos”. We produce short films that have strong training and promotional messages. Audiences understand, and appreciate the difference.