I’m never one for missing a chance to laugh at a company for rebranding rather than doing something profound to refresh themselves. So feel free to chuckle, giggle, guffaw or LOL to your heart’s content at the glorious irony of Red Planet joining in the shenanigans.
In my defence it’s almost a year since Stuart decided to leave Red Planet, moving on to new things and starting Spark. So much of Red Planet’s identity was Stuart’s – for those of you that didn’t know I was the ‘Accidental’ half of Red Planet Accidental – so I felt it important to signal the new era with an image that reflected the quirky, idiosyncratic side of my character and that of the company - married of course to the professionalism and quality that Red Planet is synonymous with.
That is as far as I will go in explaining the logo, and the graphics used in the web site. Having some claim to be a copywriter, I am sure I could rustle up some nonsense about the rocket being a metaphor for the ambition of the company, the shade of red signifying our passion for video and the font representing a quantum leap forward in customer service but as I wouldn’t believe it myself I am not going to.
What I can say about both the new logo and the website, is that they show the benefit of working with and trusting designers who understand what you are looking for. It also helps when they have the talent and vision to deliver something that differs from what you expected, for the simple reason that it exceeds anything your untrained mind might have come up with.
So I have no hesitation in both thanking and recommending Academy Design and Metacosm for their work. If you have a design job or a website needing updated, then give them a call. Of course if it involves video, or copywriting, or a spread of media give us a call, I mean we are nice but we are still in business. OK!
Posted by Keir Husband